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Zentrum Paul Klee
2003 the Zentrum Paul Klee invited to an agency presentation and later to an international competition was held and Coande won this competition. The subsequent development work included strategy development, naming, brand architecture as well as the design program.
The main question of the development was that of positioning, because it was necessary to counteract the problems of the monographic museum and to make the Zentrum recognizable as such. Building on the strategic foundations, the design program was consequently developed. The result is a branding program with playful elements, a fresh but not fashionable, but unique visual identity that respects the work of Paul Klee. The requirements of all other components of the Zentrum, such as theater and concert facilities, restaurants Schöngrün, summer academy as well as the children's museum Creaviva, could be optimally integrated.


In addition to the classic applications in the print sector, various projects were implemented: a comprehensive way finding and signage system as well as a special identification, with the interpretation of Paul Klee's drawing "Labiler Wegweiser” (unstable signpost).


For the opening of the Zentrum in 2005, two other major projects were realized: The entire opening communication and a 66 m long synopsis of Klee's career as a background for the collection presentation.

Client: Zentrum Paul Klee, Stiftung Zentrum Paul Klee and Maurice E. and Martha Müller Foundation, Bern
Project: Branding and design program

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