Rapperswil-Jona Update of the design program
In 2006, the brand and design program was conceived by Coande and has been consistently implemented since then. In the meantime, the visual identity has gained a high level of acceptance among the population and the surrounding area of the city of Rapperswil-Jona. Thus, the project was also included in the "Hall of fame" of the Swiss Design Award in 2020.
15 years after its introduction, the program should now be updated and adapted to the latest state of the changed media landscape. To this end, Coande proposed various measures of both, organizational and formal adjustments. In particular, a series of online tutorials was conceived with the aim of improving implementation.
Client: City Authority of Rapperswil-Jona
Project: Branding and Design Program
The Zeughaus area, located in the center of the city and characterized by its typical architecture, contains a number of public institutions as well as private initiatives and companies. A signage system which primarily provides orientation was developed but it also intended to identify the area as a typical part of the city. In a first phase, the guidance system elements have now been realized, more will be added and the identification of the individual activities is planned for 2023, after the renovation; as well as an “public art project".