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Milano Location Marketing


The idea of this speculative proposal is based on a concept that can be applied mainly additively to media of attractive companies and institutions of the Milan area. The combination of well-known brands and the positioning addition You&Mi creates an interesting connection that powerfully expresses the dynamism and liveliness of the city. By highlighting and underlining the origin of particularly interesting, current or innovative products and services, the positioning and thus the Milan brand is strengthened.


Client: Proposal to the city council

Project: Branding and communication program in collaboration with Riccardo Soffientini and Roberto Priori 2007/2020

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