Museum of Fine Arts, Houston (MFAH)
The Museum of Fine Arts, Houston is one of America's largest and most renowned museums, and sees itself as an important player in the entertainment industry. With this in mind, a strong and unique branding and design program for the MFAH was created, attracting a great deal of attention in museum circles. The design program covers all applications, from identification to the stationery, from the signage system for visitors to the donor wall, to a comprehensive publishing system.
The fact that the program, which was introduced in 1997, still appears to be up-to-date today is clearly evident from the applications for the Internet as well as other, more recent publications.
Client: The Museum of Fine Arts, Houston (MFAH)
Project: Branding and design program in cooperation with Vignelli Associates, New York