Museum of Fine Arts, Houston (MFAH)

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The Museum of Fine Arts, Houston is one of America's largest and most renowned museums, and sees itself as an important player in the entertainment industry. With this in mind, a strong and unique branding and design program for the MFAH was created, attracting a great deal of attention in museum circles. The design program covers all applications, from identification to the stationery, from the signage system for visitors to the donor wall, to a comprehensive publishing system.

 

The fact that the program, which was introduced in 1997, still appears to be up-to-date today is clearly evident from the applications for the Internet as well as other, more recent publications. 

 

Client: The Museum of Fine Arts, Houston (MFAH)

Project: Branding and design program in cooperation with Vignelli Associates, New York