Clifford Chance Lawyers

 

With its global presence and cultural diversity, Clifford Chance is one of the world’s largest law firms and a truly global company. The first attempt by an English agency to introduce a new corporate identity program failed, because the international partners rejected the project as «too British».

 

Subsequently, Coande was commissioned to design a globally applicable branding and design program. Coande developed different design scenarios and discussed them with various international partners. The result is a strong branding and a strong design program. With the claim "Our View of the World", the diverse languages and cultures were deliberately included, thus underlining the global orientation of the company.

 

Client: Clifford Chance Lawyers, London

Project: Branding and design program