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UBS Wealth Management

Global Wealth Management was the theme and challenge of this invited competitive presentation. Coande's proposal was an articulated program of books for potential clients in different cultural circles instead of classic commercial brochures. The content of each publication provided economic, financial, and cultural aspects in text and images. Common denominators are cultural features in contrast with global and Swiss culture. The book as an appreciation in the center and various digital media from the web site to the app complete the program
Client: UBS AG, Wealth Management, Zurich
Project: Communication strategy

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