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The BMW Group Annual Report has set quality standards for years, which has been confirmed by numerous international awards. The move to paperback format in 1997, to name only one example, was seen as a bold innovation within financial circles. Year after year, and in close cooperation with the management and the CEO, topics of real-world interest, in advance of the mainstream, have been set forth and have influenced international discussion within the automotive sector. The result is a comprehensive contribution to the ongoing development of the brand and the company’s culture and profile.
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