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Lindt & Sprüngli


The entire visual identity of the famous Swiss traditional brand Lindt had been systematically reviewed, refined, and redesigned as a clear premium brand. The new word mark as well as the new positioning «Maître Chocolatier Suisse, depuis 1845» were the striking innovative elements characterizing the brand for the future. At the same time, the entire basics of the brand were revised, where necessary adapted and reformulated. The process of revision has sharpened the brand and strengthened it for the future. The 1992 revision was very successful, and the main features are still in use.


Client: Lindt & Sprüngli (Switzerland) AG, Rüschlikon

Project: Brand Strategy and Re-Design

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