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Master Lectures in Hong Kong und Beirut
As part of the lecture series of the Zurich University of the Arts for the HKDI, Hong Kong Design Institute, the presentation "Swiss Made - a brand story" was developed. This lecture was held online on November 4, 2022.
Master Lectures in Hong Kong und Beirut
As part of the lecture series of the Zurich University of the Arts for the HKDI, Hong Kong Design Institute, the presentation "Swiss Made - a brand story" was developed. This lecture was held online on November 4, 2022.
Coande GmbH, Almastrasse 6, 8708 Männedorf, Switzerland
+41 44 422 3950, mail@coande.com
Lindt & Sprüngli
The entire visual identity of the famous Swiss traditional brand Lindt had been systematically reviewed, refined, and redesigned as a clear premium brand. The new word mark as well as the new positioning «Maître Chocolatier Suisse, depuis 1845» were the striking innovative elements characterizing the brand for the future. At the same time, the entire basics of the brand were revised, where necessary adapted and reformulated. The process of revision has sharpened the brand and strengthened it for the future. The 1992 revision was very successful, and the main features are still in use.
Client: Lindt & Sprüngli (Switzerland) AG, Rüschlikon
Project: Brand Strategy and Re-Design
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