Great North Eastern Railway (GNER)
During the reorganization of the British railways, the route between London and Glasgow was one of the first main lines to be privatized. In a short time, a branding and design program was developed and implemented: A high-profile design combines traditional and contemporary, almost minimalist elements, into a fascinating and identifiable relationship. The general idea of the entire design program is that of a revival of the once elegant and luxurious train travel in the UK.
Client: GNER Great North Eastern Railway, York (UK)
Project: Branding and design program realized in collaboration with Vignelli Associates, New York