Cyber Office International, an IP telephony company, commissioned Coande to conceptualize and implement a market-driven brand, design, and communications program. The first thing to be done was to revise the identification elements and the name, thus creating the "Red Cube" brand, based on its clear orientation as a consumer brand. In next steps, a branding system was developed for the different target groups, products, and services. The worldwide communication for the launch of the lead product "One Red Cube" was developed by Coande and implemented in cooperation with Peter Arnell AG Worldwide, New York.
Client: Red Cube International AG, Zug
Project: Identity and design program