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Ministry of Culture

The Italian Ministry of Culture manages over 50 sites that are part of UNESCO World Heritage. The ministry thus encompasses a complex organization and equally diverse communication. To improve these tasks and sharpen the brand, Coande, in collaboration with Duccio Soffientini and Roberto Priori, has developed a project to optimize both the production of communication and the visibility of the ministry. The project is not characterized by creativity but by a systemic approach and guided by concrete feasibility. 

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