Liangzhu Forum: An Identity for a Unique Institution
 
Located in Hangzhou, Zhejiang Province, China, the Liangzhu Forum is an important cultural institution. Since its opening in 2023, it has established itself as a platform for promoting culture, civilization, and international exchange. The Forum focuses on implementing the Global Civilization Initiative, promoting dialogue, and encouraging mutual learning between different civilizations. Its events are supported by the Chinese Ministry of Culture and Tourism, the National Cultural Authority, and the Zhejiang Provincial Government. The forum is an important step toward deepening dialogue between the different civilizations of countries participating in the Silk Road Initiative.
 
An international competition was held for the Liangzhu Forum's brand development and design, in which Coande's proposal received an honorable mention. The visual identity concept was inspired by jade objects crafted during one of the world's earliest cultures, which flourished in Liangzhou from 3300 to 2300 BCE. This project aims to combine references to this ancient culture with contemporary elements to create a modern and unique visual identity for this special institution.